I’ve said it before—countless times, in fact—which means you’ve probably heard me say it and don’t really need me to say it again. Except I say so many things, if I don’t specify which quote I’m talking about right now, this post is going to be more confusing than this opening stanza. Hopefully, you understand why I have to repeat myself in this case.

“It’s not enough to make great beer.”

It’s important, don’t get me wrong. But even the best beer on the planet won’t drink itself. It needs someone to drink it, and while there is a degree of truth in the Field of Dreams sales model, it is not efficient, nor is it good business practice, to rely on them “coming” just because we built it. The better strategy is to go out and spread the word, engage with potential customers, and be visible in the community. In other words, help that beer and that beer drinker find each other.

Now that we’ve established basic sales protocol, let me tell you about our first official jaunt into our local beer-drinking community. On Saturday, August 29th, 2015, we will be joining our landlords, local restaurant partners, and brewery friends at Beer & Bacon Fest, hosted for the second consecutive year at Stonebridge at Potomac Town Center in Woodbridge, VA. As the event name would suggest, this festival is dedicated to bacon and beer, and will also feature live music, contests, and other such fun stuff.

You may be wondering, “Why beer and bacon? What do they have to do with each other?” Actually, the two have a lot more in common than may be obvious at first glance. First of all, they’re both delicious, and they’re both almost universally loved. Second, both products have seen a recent surge in the “artisanal, local, and crafty” segment of their respective industries. Third, the rich, smoky, and savory taste of bacon pairs extremely well with the sweet and complex flavor profiles of properly made craft beer. It may be a stretch to compare them to peas and carrots, but it’s not that far off the mark.

Now, before we all get too carried away, I must point out that due to licensing and local laws, we will not be pouring any of our beer at Beer & Bacon Fest. We don’t have all of our paperwork in order yet. But nevertheless, we will be there—serving up swag, information, and excitement. It’s an opportunity for the community to meet and greet the Brew Republic team, ask questions, and have a great time. And, it’s an opportunity for us to meet all of you, and find out exactly what you want us to brew. The vox populi will be heard.

But never fear; there will be plenty of beer to go around, courtesy of our friends and neighbors at local breweries and visiting out-of-town breweries. And there will be crispy bacon, great tunes, good times, fun… you know… everything you want and nothing you don’t.

Tickets are still available. Click here to learn more.

To the Republic (if you can keep it)… Cheers!

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